Alinka Echeverria is a Mexican visual artist. Her photography and video work lies at the crossroads between documentary practice and fine art. She uses her background in anthropology to create visually rich, diverse and compelling narratives.
I was commissioned to develop a visual identity and website that would reflect her practice. From our numerous conversations, it became apparent that there is never just one way of looking at her work; the combination of artwork formats – 2D, 3D, moving image or use of braille – offer a plurality of narratives and multiple 'journeys' through which the displays can be explored.
I took the idea of plural sensory navigation in Alinka's work as a basis for her identity. The mark and embossing stamp are written in braille and we as latin script; it looks abstract to the naked eye but can also be understood by anyone who can read braille when printed material is picked up.