FutureSay specialises in teaching English for people interested in creative industries. Focusing on practical learning it provides expert insight from professionals in their specialist field for kids and adults.
learn + speak + play + practise
I created a custom alphabet using ‘building blocks’ made from the logo. Influenced by idea of a space with overlapping cultures, imperfect accents and work in progress feel - the identity is very much about the process, conveying fun and immersing experience.
Rectangles can be put together to create almost anything which allows for a very flexible and playful visual language.