Niche Moscow specialises in unique and personalised tours around Russia’s capital and other significant cities in the country.

 
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The mark reflects the shape of central Moscow which is reduced to a black stamp. The stripped back shape is simple yet agile in its function when paired up with text, visual cues or photography. It creates a playful solution to delivering a brand narrative.

 
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Once the tours are taken to the other cities, the graphic library of the city shapes will grow, derived from their unique geographies, naturally evolving visual vocabulary of the identity.

 
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