Mal Mezcal is a luxury mezcal brand with international distribution. Using finest 100% agave, this premium alcohol is produced in small batches by a family-run artisanal distillery in the wilderness of Oaxaca.

The overall concept is inspired by the domestication of jungle wildlife and the lifestyle of the Mexican intelligentsia of the early 20th century.

Design was positioned in contrast to everything on the market, staying away from traditional Mexican typographic references and aimed to develop a visual language with a contemporary, sophisticated and modern look, for the global consumer.

The animal engravings are used on bottle labels as well as the lily flower, which nods to the fact that agave plant is part if the lily family.

The overall colour scheme is largely monochrome with a splash of an accent colour,  which is used to break up black and white canons or to highlight necessary information.  For wider brand communications, packaging and marketing material we used modern typefaces, occasionally fused with photographic collages.

Wooden crates are custom made by design studio Dena.

Eccentric + Modern + Nostalgic + Luxurious 


Client: Mal Mezcal
Deliverables: art direction, packaging, website, marketing material
Category: branding, packaging, luxury, alcohol
Credit:  Original label by María José Cuevas, Crates by studio Dena