Mal Mezcal is a luxury mezcal brand with international distribution. Using the finest 100% agave, this premium drink is produced in small batches by a family-run artisanal distillery in the wilderness of Oaxaca.
The overall concept is inspired by the domestication of jungle wildlife and the lifestyle of the Mexican intelligentsia of the early 20th century.
The design was positioned in contrast to other mezcal brands on the market, staying away from traditional Mexican typographic references and aimed to develop a contemporary and sophisticated visual language with for the global consumer.
Eccentric + Modern + Nostalgic + Luxurious
Wooden crates are custom made by product design studio Dena.
Original labels by María José Cuevas.
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